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Your Digital Marketing Freelance Professional
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work experience
Digital Marketing Freelancer
Self - Employed
Jan 2024 - Present
United Kingdom · Remote
Using my experience and graduate MBA degree to offer Digital Marketing services to small to medium-sized businesses. After acquiring 4+ clients in the span of 6 months, my clients' industries range from health and wellness to design and real estate.
E-commerce Business Owner
Thyme + Pine Studios · Self-employed
Jun 2023 - Present
Thyme + Pine Studios is an online company that sells personality digital and physical prints to the United Kingdom, Canada, and the United States through its stand-alone store. These prints are handmade to display at your corporate office, home office, or used as home decoration.
Aritzia
Quality Manager
Jul 2021 - Sep 2022 · 1 yr 3 months
● Improve quality scores of a global retail company from 68% to the industry standard of 81% within 6 months by establishing and managing a new business unit aimed at providing resources and enhancing the quality of service and upsell sales via rep interactions
● Strengthened leadership of the department by 10% in one year by developing and promoting six leads to management positions remote and in-office
● Increased training time management by 25% while elevating service rep engagement quality by 20% through the implementation of new onboarding and continuous training frameworks for emerging technologies like Five9, Oracle Service Cloud, Salesforce, and ServiceNow
● Utilized attention to detail to generate and present an analytical performance report to all senior management across the entire Customer Service department on how to maximize results every week
● Expanded the Service Quality business unit to two management levels, including one Director and one
● Managing projects and organisational skills by enrolling cross-functional teams to create successful onboarding processes and quality programme during busy times of the year
● Demonstrated flexibility for a growing company by supporting all areas of the business such as hiring events, company parties, and supporting customers.
lululemon
Guest Education Centre - People Manager
Oct 2019 - Jun 2021 · 1 yr 10 months
● Assembled and directed a team of 20+ remote service representatives throughout the US and Canada, emphasizing career growth, performance improvement, and technical proficiency
● Exceeded KPIs as the #1 team among 50+ competitors for six consecutive months via the implementation of a new training framework
● Expanded leadership by 30% with the development of an onboarding leadership program that produced 25+ remote team leads
● Streamlined internal processes between operations and management teams by 18% via the implementation of a new communications program
● Demonstrating advocacy in pioneering an innovative technology called Bettr.me which is a programme to enhance employee retention by 25% by utilizing a real-time sentiment logging product to measure, track, and respond to employee feedback and create relationship-building to enroll colleagues to support project
● Fostered team building in-person and remotely by organizing team digital activities in and outside of the office
Floor LEad
Feb 2019 - Oct 2019 · 9 months
● Oversaw KPIs for 250+ service representatives via data collection methods in North America and EMEA with data analysis
● Managed highly sensitive case escalations (top 5%) through various channels, including chat, email, phone, SMS, and website reviews to ensure high customer satisfaction
● Managed budget and communications for 8+ exciting company fundraising events, over 1,000 attendees to build enthusiasm and attendance
● Using digital communication to coach employees to deliver a consistent brand voice to ensure customer experience is cohesive with the company brand via written communication channels
Aveda & Collega
Salon Coordinator & Brand Ambassador
Jan 2018 - Jun 2018 · 6 months
● Expanded client base profile by 15% in one month by incorporating email marketing campaigns by use of a CRM marketing email automation software using Mailchimp
● Improved social media marketing strategies by 50% through content management of the company’s social media accounts
● Generate innovative paid ads like Google Ads/Google Adwords search engine marketing (SEM), Search engine optimization (SEO), Pay-per-click (PPC) and Ads Manager (Facebook) to help create better visibility of the salon and Aveda's market
Caspian Tours & Travel
Marketing Assistant Intern
Jan 2017 - Nov 2017 · 5 months
● Enhanced the company's customer landing page experience by 30% through using a creative approach and supporting with of an online presence with Wordpress
● Using strong analytical skills to generate a comprehensive industry analysis to the C-suite from marketing research in the hospitality industry trends
● Outreach to companies that would partner B2B with the start-up company in creating packages
eduation
Wrexham Glyndwr University
Marketing, MBA - Masters of Business Administration
Sept 2022
Wrexham, United Kingdom
Metropolitan State University of Denver
Bachelors in Marketing with Honors Dec 2016
Denver, Colorado, USA
certifications
Hootsuite Platform
Oct 2016
Google Ads Fundamentals (SEO)
April 2019
Hubspot academy, Digital Marketing
July, 2024
Hubspot Academy, inbound Marketing
Aug 2021