This blog flips the script on traditional content pillars. Instead of boxing yourself into topics that don’t move the needle, I show you how to tie your pillars to KPIs — making your social media strategy measurable, flexible, and actually profitable.

Meta Ads Targeting Has Changed (2025 Update) — What Small Business Owners Need to Know
Running Facebook or Instagram ads for your small business and noticing higher costs or poor results? You’re not alone. In this blog, we break down the latest Meta Ads targeting changes in 2025, including the removal of detailed targeting exclusions, the push toward AI-driven Advantage+ audiences, and how these updates impact your Facebook ad performance. Learn how to adjust your small business marketing strategy, avoid wasted ad spend, and get better results with Meta’s new ad system.

Feeling the slowdown? You’re not alone. The summer slump hits businesses of all sizes — bringing dips in social engagement, foot traffic, and online momentum. But don’t hit pause just yet. In this post, we’ll break down what the summer slump really is, why it happens, and how you can stay visible (and strategic) on social without burning out.

"What am I even looking at?" A common phrase if you ever came upon your own social media dashboard. But what if I told you that social experts like myself use your dashboard to advise you on your next bold move? Here's how you can dive into your analytics and start thinking of them as stories.

Ah yes, the social media black hole. You have a great idea through it in and get a couple likes. Low reach is a real thing, and it has been impacting us now more than ever. Here are some 5 social media habits that might be holding you back.