Functional Fresh Living

From word of mouth - to your honing in your social media as a digital business card

Account set up

Functional Fresh Living is an interior design company that has been successful through word-of-mouth but didn’t have an online presence. By setting up Channing’s Instagram account, optimizing her profile by creating an SEO-friendly bio, two weeks of post scheduling, and effective content pillars to set up Functional Fresh Living for long-term success.

Social Media Strategy

Since this client was starting from scratch with new social media accounts we built a social media strategy that primarily focuses on generating demand and following; primarily in the first two weeks. It was also very important for this client to be able to use their social media Instagram and Facebook account as a digital business card for their prospective clients.

Content Creation & Calendar

When starting with Functional Fresh Living we needed to sit down to understand their business, their goals, their marketing strategy and building their content calendar that is easy to maintain with a marketing freelancer or by themselves. Their content calendar contained posts like, Moodboard Mondays, Storytelling time about their clients, raving client reviews, reels to get you excited for the weekend, and more. It was important to talk to their audience that were DIY/interior design enthusiasts, while also attracting potential clients to see the work they are up to.